Training Provider
Digital Marketing Course Singapore
Stay Relevant with Skills in Social, Search, and AI Marketing
Are your current marketing skills keeping pace with the digital world? The Digital Marketing Course by Vertical Institute helps you stay sharp, current, and in demand — with hands-on training in SEO, SEM, paid media, email, and analytics.
Delivered live online, this structured programme focuses on Meta, TikTok, Google tools, and real marketing workflows beyond theory. You’ll also learn how to use AI tools like ChatGPT to improve your content, ad targeting, and results.
Eligible Singaporeans can enrol with little or no cost by using SkillsFuture Credits and SSG funding.
Who This Course Is For
- All Professionals
Learn how to promote your services or improve your current job with practical marketing skills that get measurable results.
- Aspiring Digital Marketers
Build strong foundations in content strategy, analytics, and campaign management — with a portfolio-ready project to prove it.
- Entrepreneurs and Business Owners
Grow your brand online. Learn how to increase leads through social media, search, and email without needing to outsource.
- Students and Lifelong Learners
Stay a step ahead by building job-ready digital marketing skills now. Ideal for career transitions or adding new expertise to your toolkit.
How the Course Is Delivered
Join Live, Interactive Classes From Anywhere in Singapore
The Digital Marketing Course is held online via Zoom across seven sessions. Each class lasts three hours and is led by a marketing expert, supported by a teaching assistant.
You’ll learn in real time, ask questions during class, and apply the concepts immediately through guided exercises. Whether you’re attending on weeknights or weekends, you’ll stay on track with a clear schedule and flexible access to recordings.
What You’ll Need:
A laptop or desktop with stable internet
No prior marketing experience
A promise to be present and proactive.
All course materials, including templates and platform walkthroughs, are provided inside your student portal.
What You’ll Learn in This Course
Build Real Campaign Skills From the Ground Up
From social media to analytics, this course covers the full scope of modern digital marketing, including how AI can support faster, smarter campaign development.
Pre-Work
Set up accounts and get familiar with key tools like Meta Ads Manager, TikTok Business, Google Ads, and Google Analytics.
Module 1: Digital Marketing Essentials
Understand how different channels work together to support goals like brand awareness, lead generation, and conversions.
Module 2 – Organic Social Media Strategy
Plan unpaid content across Facebook, Instagram, and TikTok. Learn to use insights and trends to grow reach and engagement.
Module 3 – Paid Social Advertising
Build and optimise ad campaigns on Meta and TikTok. Learn targeting, A/B testing, and budgeting for ROAS.
Module 4 – SEO and Content Marketing
Understand keyword strategy, on-page SEO, blog structure, and content planning — with help from AI tools like ChatGPT.
Module 5 – SEM and Google Analytics
Learn to run and monitor Google Ads campaigns. Track performance using GA and tie metrics back to business goals.
Module 6 – Email Marketing
Design campaigns with personalised content, automation flows, and performance tracking for different audience segments.
Module 7 – Measurement and Testing
Use data to evaluate success. Understand KPIs, dashboards, and reporting for stakeholders.
Capstone Project
You’ll create a complete digital campaign — from strategy to channel selection and ad copy. This project is reviewed by your instructor and can be added to your portfolio.
Meet Your Instructors
Learn from Experts Who Manage Real Campaigns
Daniel
Manager, Regional Digital Activations (APAC) – Colgate-Palmolive
Worked on campaigns for HSBC, Citibank, and Maybank. Brings regional branding and activation insights into the classroom.
Danielle
Regional Industry Director (APAC) – Teads
Political Science graduate from NUS with experience across media strategy, audience segmentation, and brand performance in Asia.
Flame
Performance Marketing Manager
Handled digital strategy for brands like MyRepublic, NTUC Income, and Binomo. Skilled in conversion-focused campaign delivery.
Cheak
Marketing Director & Instructor
Led digital initiatives for DHL, DBS, and KPMG. Specialises in strategic planning and ROI-driven marketing.
Each instructor shares case studies, tools, and advice grounded in Singapore’s job market and global marketing practices.
Course Fees & Government Subsidies
Pay Less or Nothing at All With Government Support
Most eligible Singaporeans can take this course without paying full price. Here’s the breakdown:
UTAP support is also available for NTUC members to offset up to 50% of remaining fees (capped at $500 annually).
What Our Students Say About the Digital Marketing Course
Real Feedback from Recent Graduates
“This course helped me sharpen key marketing areas like SEO, social media, and analytics. The lessons were practical and easy to apply at work. My mentor, Danielle, was incredibly supportive throughout.”
“Just completed the digital marketing bootcamp and walked away with real tools and frameworks I can use. From Meta Ads to Google Analytics, every lesson felt relevant and actionable.”
“I’m thrilled with the hands-on experience I gained. This course exposed me to practical insights in campaign creation and data tracking. It’s a great investment for anyone in marketing.”
“Coming from an IT background, this was a new and exciting direction. I learned how digital marketing really works — and now I’m ready to use these skills professionally.”
What You’ll Be Able to Do After This Course
Start Executing Marketing Campaigns With Confidence
By the end of the Digital Marketing Course, you’ll be able to:
Develop and launch cross-channel campaigns
Apply SEO and SEM techniques for organic and paid visibility
Use AI tools like ChatGPT to create copy and speed up testing
Measure outcomes using Google Analytics and A/B data
Add a professional campaign project to your CV or LinkedIn
Your skills will be relevant to roles like:
- Digital Marketing Executive
- Paid Media Analyst
- Content Strategist
- Marketing Coordinator
- Growth Associate
Many learners apply their skills directly in their current jobs or use their certification to move into new opportunities across startups, SMEs, or corporate marketing teams.
Already exploring Digital Marketing?
Help your team combine creativity with AI power through our Corporate Generative AI Course.
Corporate Gen AI Course
Enhance your team’s capabilities by empowering your workforce with AI training.
Contact Vertical InstituteDigital Marketing Course FAQs
Is previous marketing experience required for this course?
No, this course is beginner-friendly and assumes no background in digital marketing. You’ll be introduced to each platform and concept step by step, starting from the basics. Whether you’re exploring a new industry, transitioning from another role, or simply upskilling, the course structure supports all experience levels. Clear instructions, examples, and exercises help build your skills gradually, and the instructor is available live to guide you along the way. By the end, you’ll feel confident running real campaigns.
How are the classes conducted?
All classes are held live online via Zoom, offering flexibility and structure. You’ll participate in interactive sessions with your instructor and teaching assistant, work through guided demos, and complete in-class exercises. If you miss a class, don’t worry — full recordings are made available through the student portal. This setup works well for working professionals, students, or those balancing other commitments. You’ll also have access to support materials and templates to practise outside class time.
Is the certification recognised in Singapore?
Yes, graduates receive a digital marketing certificate issued by Vertical Institute — recognised by over 100 hiring partners in Singapore. The certification verifies your skills in running paid ads, managing SEO, using Google Analytics, and more. Many students include this on their LinkedIn profiles or CVs to strengthen job applications and freelance proposals. Your final campaign project also serves as a portfolio piece, which can help demonstrate your skills in interviews or client presentations.
Can I use SkillsFuture Credits and subsidies?
Yes. The course is eligible for SkillsFuture and SSG subsidies, making it highly affordable. If you’re 40 or older, you’ll receive a 70% subsidy and can use SkillsFuture to cover the rest — with no out-of-pocket payment. Singaporeans under 40 and Permanent Residents get 50% off, and many can still use SkillsFuture to reduce their fee further. NTUC members also benefit from UTAP, covering up to 50% of the remaining amount (capped at $500 yearly).
Will I get help finding a job after the course?
Yes. Upon completion, you’ll receive job placement assistance from Vertical Institute, including connections to hiring partners and tips for improving your resume and LinkedIn presence. The capstone project you complete in the course can also be used to demonstrate your campaign planning and execution skills. Many alumni use the course as a springboard to pivot into digital marketing or advance in their current company with stronger marketing knowledge.
Ready to Start Digital Marketing Course?
Join Over 50,000+ Learners Who’ve Upskilled With Vertical Institute
You’ll walk away from this course with skills in paid ads, SEO, analytics, and AI — all in just a few weeks. With live training, project-based learning, and full government funding available, now is the best time to take action.
- Learn how to run campaigns on Meta, TikTok, and Google
- Gain experience with tools like ChatGPT and Analytics
- Earn a recognised certificate in digital marketing
- Apply without paying full fees using SkillsFuture support
